In our industry climate, we often get “AI is going to steal all our jobs.” However, the one thing AI can’t give you is the human connection, language, and reach we as writers are naturally gifted with.

In this commerce-dense ecosystem, every brand is debuting the next hottest trend. How one product differs from another, how it wears, champions ingredients, results on different bodies, that’s something we as writers aim and strive for, and how we stand against an AI-generated blurb.